Blackmilk

     www.blackmilk.com has been selling their products on their website for the past 4 years, but recently the sales of their leggings and bodysuits has become extremely popular. Their designs are extremely unique and fun, featuring cool designs like candy, galaxies, movie characters, and other brands. From a personal view point, I can say that the material used by blackmilk is of very high quality and the fabric never loses color or elasticity after washes.

     But, the starting price for their signature leggings is $75.00, which is extremely high for their target market of young adult females. However, their clothing is extremely trendy and high quality, Blackmilk is a newer brand and rather overpriced. Their brand isn't like Michael Kors or Gucci, where its a household known brand, whom target consumers with a higher income.

    But regardless of the price, people continue to purchase products from Blackmilk.com and popularize their designs.